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Verizon’s iPhone hasn’t even hit stores yet, but the telecom and its rival AT&T have already started a fight via TV advertising.
Verizon’s iPhone goes on sale Thursday, about a week after the two brands started lobbing advertising jabs at one another. Verizon’s first iPhone ad, which went live on January 20, features lots of ticking clocks, dramatic music and shots of people waiting nervously for midnight to roll around so Verizon could begin offering the iPhone. Voiceover: “To our millions of customers, who never stopped believing this day would come. Thank you.”
Verizon’s iPhone hasn’t even hit stores yet, but the telecom and its rival AT&T have already started a fight via TV advertising.Verizon’s iPhone goes on sale Thursday, about a week after the two brands started lobbing advertising jabs at one another. Verizon’s first iPhone ad, which went live on January 20, features lots of ticking clocks, dramatic music and shots of people waiting nervously for midnight to roll around so Verizon could begin offering the iPhone. Voiceover: “To our millions of customers, who never stopped believing this day would come. Thank you.”
AT&T responded by running an ad playing on the Verizon iPhone’s biggest handicap: the inability to talk and surf at the same time. The ad, which hit YouTube on February 4, shows a man working late in the office when he receives a call from his wife reminding him that that night was their anniversary. The man then frantically searches restaurants on his iPhone while carrying on the conversation.
The next Verizon ad took off the gloves. The spot, which ran during the Super Bowl in some markets, including New York, featured the Verizon Test Man offering a variation on the company’s tagline: “Yes, I can hear you now.” Zing!
Finally, Apple’s iPhone ad took a “can’t we all just get along” approach, showing both phones performing at the same speeds. The kicker: “Two is Better Than One.”
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