Meet Susan Wojcicki, "The Most Important Googler You've Never Heard Of"

Pascal-Emmanuel Gobry

The San Jose Mercury News today has a laudatory profile of Susan Wojcicki, SVP Product Management at Google, whom they call with good reason "the most important Googler you've never heard of."

She oversees Google's two main advertising products, AdWords and AdSense, which bring in the vast majority of Google's revenues (and even more of its profits).

Here's what we already knew:

• She rented her garage to Larry and Sergey when they first started Google.
  
• Her sister Anne married Sergey Brin.

Here's what we learned:

• She's as respected inside Google as she is little-known outside -- and it suits her just fine to have a low profile. She's known for letting her teams get credit for the work they do.
  
• She came up with the google doodles! Awesome!
  
• She wasn't just one of the first googler women, she was the first googler mother; as such, she was (and is) a leader on making google a more inclusive workplace. She now has four children -- also very cool.
  
• She was behind Google's two biggest acquisitions: DoubleClick, and YouTube, after failing to keep up with them as head of Google Video

All in all, a very impressive record. She is indeed the most important Googler we'd only vaguely heard of.

Hide Your Real Email Address With Hotmail

Matt Rosoff

Lots of people have multiple email addresses: one for work, one for personal use, and then one or two that might be called "spam-catcher" addresses -- used for low-priority e-commerce transactions, sharing on public Web sites (like comment boards), or communications with people or organizations who you don't trust with to keep your real email address private.

The problem with these spam-catcher accounts is that they require more maintenance than they're worth. You have to remember to check them periodically, and when they get overwhelmed with spam, you have to kill them and then sign up for a new one.

On Friday, Microsoft's Hotmail made it much easier to create and maintain spam-catcher accounts with a new feature called aliases. You simply enter a new email address in a special window, and Hotmail will let you send and receive messages from that alias as if it were your main Hotmail account. When you no longer want the alias, you can shut it off and all emails sent to that alias will stop showing up.

Hotmail will let you create up to five aliases per year, and up to fifteen total.

Hotmail already offered another way to create aliases by adding a "+" to the end of your email address -- for instance, "mattrosoff@hotmail+spamcatcher.com". But you have to create special rules to sort the "+" addresses, which is a hassle, and it's too easy for spammers to guess your real email address simply by stripping off the "+" portion at the end.

Microsoft has been steadily adding features to Hotmail over the last two years in hopes of staving off Google's Gmail. Hotmail is still the most popular service in the world, with more than 300 million users, and Yahoo's a close second, but Gmail is coming on strong with close to 200 million users.