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The race is on for Oreo to achieve a somewhat obscure boast: a Guinness World Records entry for Facebook likes.
The brand started pursuing this goal at 9 a.m. ET today and hopes to establish a new record since no current one exists. Guinness World Records people, however, set the bar at 45,000 likes within a 24-hour period. This morning, the Kraft-owned brand started the ball rolling with a post asking the brand’s 16.6 million fans to set the “likes” record. An hour or so later, Oreo seemed well on its way with more than 30,000 likes.
A rep for 360i, the agency that worked on the project, says Oreo has a lot of global fans and that this is a good way to get everyone on the same page, so to speak. “We wanted something that was truly global and that all our fans could participate in,” the rep says. Oreo is one of the top five most-engaged brands in social media, according to Famecount.
Oreo’s social media push is the second high-profile use of Guinness by a marketer this month. Last week, Mitsubishi released videos on YouTube showing its Outlander and Outlander Sport all-wheel drive vehicles breaking five Guinness World Records in 24 hours.
For Oreo, the stunt is a clever use of social media that is not without its risks; falling short of the goal could be embarrassing. Since that prospect seems unlikely, the attempt will no doubt spur copycat attempts. For future record breakers, here are a few social media areas that Guinness tracks.
Image courtesy of QSR Magazine
The race is on for Oreo to achieve a somewhat obscure boast: a Guinness World Records entry for Facebook likes.The brand started pursuing this goal at 9 a.m. ET today and hopes to establish a new record since no current one exists. Guinness World Records people, however, set the bar at 45,000 likes within a 24-hour period. This morning, the Kraft-owned brand started the ball rolling with a post asking the brand’s 16.6 million fans to set the “likes” record. An hour or so later, Oreo seemed well on its way with more than 30,000 likes.
A rep for 360i, the agency that worked on the project, says Oreo has a lot of global fans and that this is a good way to get everyone on the same page, so to speak. “We wanted something that was truly global and that all our fans could participate in,” the rep says. Oreo is one of the top five most-engaged brands in social media, according to Famecount.
Oreo’s social media push is the second high-profile use of Guinness by a marketer this month. Last week, Mitsubishi released videos on YouTube showing its Outlander and Outlander Sport all-wheel drive vehicles breaking five Guinness World Records in 24 hours.
For Oreo, the stunt is a clever use of social media that is not without its risks; falling short of the goal could be embarrassing. Since that prospect seems unlikely, the attempt will no doubt spur copycat attempts. For future record breakers, here are a few social media areas that Guinness tracks.
Image courtesy of QSR Magazine
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