iOS Device Users Are Buying 61% More Apps Than a Year Ago

by Stan Schroeder

Apple device owners are buying a lot more applications than a year ago and they’re willing to pay more for them, a recent report from Piper Jaffray’s Gene Munster suggests.
The average iOS device owner will download 83 apps in 2011, a 61% increase over 2010, according to the report. Furthermore, the average selling price for apps is up 14% year-over-year in 2011, after an 18% decline in 2010.
Munster estimates that the surge in the average selling price is due to increase demand for iPad apps, which are more expensive on average than iPhone apps.
The numbers are unofficial, as Apple doesn’t often release detailed data about app sales, so take them with a grain of salt. Recently, Apple announced that iOS users have downloaded 15 billion applications from the App Store, netting developers more than $2.5 billion, with Apple’s cut being more than $1 billion.

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