What the New Facebook Pages Mean For Users & Owners

by Vadim Lavrusik

After launching a Profile redesign in December, Facebook released design and feature changes to Pages today, bringing them up to date with a new design that features photos. The result? Page owners now have more reach and utility across the platform.
One of the biggest changes is the ability for Page administrators to be logged in as the Page itself, which enables them to comment on behalf of the Page across to other Pages as well as public user profiles.
The new features will give Pages more exposure by extending their reach on the platform and are likely to drive higher engagement through new notification features. For a breakdown of what the new design and feature changes mean, we’ve laid out the core implications below.

View As One Page »

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One of the key features with the new Facebook Pages is that administrators of a page can switch back and forth between their personal profiles and essentially the profile of the Page. This enables admins to comment as the page on other pages and on users pages who have public profiles.As shown with our CEO's profile above, a page can now interact with some users. This means that we'll see more interactivity and engagement from Pages directly across Facebook. The engagement is no longer confined to the page itself. Instead, page owners will now be able to do outreach and will ultimately have more reach, likely gaining exposure to their presence on the platform.

Outreach & Page Reach

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Because you can now easily "like" other pages, it is likely to drive more connection between Pages and ultimately give them more exposure. Prior to the design, there was really no way to connect your Page to another, unless you listed it in your "Favorites." As an administrator, you're now able to actively select other Pages you'd like to feature. And the ability to be logged into a Page and "like" another page will increase and expose those connections on the platform.

Page Will Get More Exposure

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