Wednesday, February 9, 2011

VW Tops List of Most-Viewed Super Bowl Ads on YouTube

 by Todd Wasserman



Volkswagen’s “The Force” ad was a force to be reckoned with on YouTube. The ad, which was uploaded a few days before the Super Bowl, is now up to 16.4 million views, topping the list of the most-viewed Super Bowl ads on YouTube by far.
YouTube’s metrics are not necessarily the final word, though. For one thing, some ads, like the Doritos and the HomeAway spots included on the list, had been on YouTube for a few weeks before the game. Secondly, discussion about the spots via social media may be a better overall indicator of an ad’s impact.
VW’s other Super Bowl ad, “Black Beetle,” came in second place with 1.9 million views. The rest of the list includes:

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