HOW TO: Follow New York Fashion Week Online

by Lauren Indvik  

American fashion designers are welcoming thousands of friends, celebrities, buyers and media to Lincoln Center to unveil their fall 2011 collections at New York Fashion Week.
Tens of thousands more will be tuning in online and via their mobile phones, as designers stream live video footage of their shows on the web and attendees distribute their 140-character-or-less reviews and mobile snapshots over Twitter, Facebook, Tumblr, Foursquare and other social networks.
With so much to see, following Fashion Week online can be nearly as overwhelming as attending in person, so we’ve gathered together the best online resources to help you enjoy the experience on your platform of choice. If there’s any we’ve missed, please let us know in the comments section below.

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Live Video

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Building on success from seasons past, a fair number of brands are continuing to live stream their runway shows on their websites, Facebook Pages, and through video-serving partners such as Livestream, YouTube and Style.com. We’ve compiled a list below, which includes the full schedule of shows that will be streamed on Livestream.com. Click on the names below to find the livestream.
BCBG Maxazria
Thursday, February 10, 10:00 a.m. ET
Vena Cava
Thursday, February 10, 12:00 p.m. ET
Wayne
Thursday, February 10, 6:00 p.m. ET
Peter Som
Friday, February 11, 10:00 a.m. ET
Perry Ellis
Friday, February 11, 11:00 a.m. ET
Jason Wu
Friday, February 11, 1:00 p.m. ET
Rebecca Taylor
Friday, February 11, 2:00 p.m. ET
Rebecca Minkoff
Friday, February 11, 3:00 p.m. ET
Costello Tagliapietra
Friday, February 11, 3:00 p.m. ET
Nicole Miller
Friday, February 11, 6:00 p.m. ET
Richard Chai
Saturday, February 12, 11:00 a.m. ET
Alexander Wang
Saturday, February 12, 5:00 p.m. ET
Altuzarra
Saturday, February 12, 8:00 p.m. ET
Preen
Sunday, February 13, 11:30 a.m. ET
DKNY
Sunday, February 13, 1:00 p.m. ET
Calvin Klein Collection, Men’s
Sunday, February 13, 2:00 p.m.
Thakoon
Sunday, February 13, 6:00 p.m. ET
Cushnie et Ochs
Sunday, February 13, 7:00 p.m. ET
Tommy Hilfiger
Sunday, February 13, 8:00 p.m. ET
Carolina Herrera
Monday, February 14, 10:00 a.m. ET
Carlos Miele
Monday, February 14, 11:00 am. ET
Ohne Titel
Monday, February 14, 1:00 p.m. ET
Donna Karan
Monday, February 14, 2:00 p.m. ET
Monique Lhuillier
Monday, February 14, 3:00 p.m. ET
Alice + Olivia
Monday, February 14, 5:00 p.m. ET
Betsey Johnson
Monday, February 14, 6:00 p.m. ET
Kevork Kiledjian
Monday, February 14, 6:00 p.m. ET
Marc Jacobs
Monday, February 14, 8:00 p.m. ET
Badgley Mischka
Tuesday, February 15, 10:00 a.m. ET
Rad Hourani
Tuesday, February 15, 10:30 a.m. ET
Vera Wang
Tuesday, February 15, 11:00 a.m. ET
Diesel Black Gold
Tuesday, February 15, 1:00 p.m. ET
Herve Leger
Tuesday, February 15, 2:00 p.m. ET
Marc by Marc Jacobs
Tuesday, February 15, 4:00 p.m. ET
Sophie Theallet
Tuesday, February 15, 5:00 p.m. ET
Tibi
Tuesday, February 15, 7:00 p.m. ET
Narcisco Rodriguez
Tuesday, February 15, 8:00 p.m. ET
Michael Kors
Wednesday, February 16, 10:00 a.m. ET
Nanette Lepore
Wednesday, February 16, 11:00 a.m. ET
Oscar de la Renta
Wednesday, February 16, 12:00 p.m. ET
Jeremy Scott
Wednesday, February 16, 1:00 p.m. ET
Herchcovitch;Alexander
Wednesday, February 16, 1:00 p.m. ET
Anna Sui
Wednesday, February 16, 6:00 p.m. ET
The Blonds
Wednesday, February 16, 7:00 p.m. ET
Son Jung Wan
Thursday, February 16, 12:00 p.m. ET
Calvin Klein Collection, Women’s
Thursday, February 17, 2:00 p.m. ET
Naeem Khan
Thursday, February 17, 7:00 p.m. ET
Many shows will also be uploaded to the official Fashion Week channel on YouTube after the show.

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Twitter

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Twitter has opted not to launch another sponsored microsite for tracking Fashion Week on the microblogging website, but users can still follow along by tracking the #nyfw hashtag.
If you’re looking for more streamlined coverage, we have a few favorites we recommend you follow:
@womensweardaily
Official Twitter account of fashion trade publication Women’s Wear Daily, tweeting commentary and photos.
@EHolmesWSJ
Retail/fashion reporter for The Wall Street Journal, frequently posts images and news.
@CathyHorynNYT
New York Times critic, tweets colorful, descriptive commentary from the shows.
@elvainadine
WSJ multimedia producer and reporter, posts high-quality photos straight from the runway.
@DetailsMatt
Fashion Market Director at Details magazine, covering mainly men’s collections.
@evachen212
Beauty Director of Teen Vogue, supplies a good deal of backstage footage.
@cutblog
Updates (including plenty of gossip) from New York magazine’s fashion blog.
@CNFashion
Retweets from Conde Nast fashion and beauty editors.

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Tumblr

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Tumblr is the darling of New York Fashion Week this year. The blogging startup has brought 24 fashion bloggers to New York for the nine-day series of events, and many large brands and fashion-oriented publications have launched Tumblr blogs ahead of the festivities. It’s also the name on everyone’s lips at the various conferences and panels being held in New York this week.
Tumblr has put up one of the best resources for following fashion week online at tumblr.com/nyfw, which displays posts curated by Tumblr’s “internal staff of editors,” Tumblr Fashion Director Rich Tong tells us. Users can navigate to the “Popular” and “Everything” tabs to see a wider range of content tagged with nyfw, and view a nearly comprehensive list of livestreaming shows.

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Fashion News Sites

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For those of you who prefer more editorially heavy coverage, here our top four picks for fashion news throughout the week:
Official New York Mercedes-Benz Fashion Week Site
This contains the full show schedule, current and past footage from runway shows and designers bios.
Style.com
Style.com posts some of the most intelligent collection reviews during Fashion Week, accompanied by loads of photographs and videos of the runway. If you’re more interested in behind-the-scenes stories, see Style.com’s People + Parties section.
Heard on the Runway
Editorial coverage and slideshows by The Wall Street Journal. (The WSJ is also streaming all of the tweets and Foursquare checkins of its fashion reporters here.)
On the Runway
The New York Times‘s style blog contains short updates from on and around the runway throughout the week, often accompanied by slideshows.

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