by With its $315 million purchase of The Huffington Post this week, a company best known for distributing free CDs has succeeded where mainstream media outlets failed: Spotting the potential of one of the web’s fastest growing media brands.
AOL, widely thought to be the imminent victim of a dying Internet dial-up business, now owns a property that may help define the future of news.
How big is The Huffington post, exactly? A recent report from The Street put the upstart media company just behind The New York Times in terms of web traffic — and set to overtake The Gray Lady. The Times started in 1851; The Huffington Post began in 2005.
Is it pride, perhaps, that’s prevented many of the leading media brands from experimenting with aggregation, populist content and a blogging community that may at times appear amateurish?
That’s the topic of my CNN column this week.
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